Google also has a few other requirements that your product data needs to meet. Get familiar with them before you begin: • • • • • Submit attributes and values using a supported language and currency for the country you're targeting and the format you've chosen. • Use any supported language for the name of the attribute and fixed attributes values, e.g. The condition attribute has the fixed value new. Make sure to use the language of the target country for any attribute value without a fixed value, e.g. Use an underscore or space within an attribute name (e.g., image_link or image link) • Use attribute names in English only (the version not in brackets). Use an underscore to represent a space within an attribute name (e.g., image_link instead of image link). A space within an attribute value is allowed (e.g., in stock). Required Submit this attribute. If you don't, your product won't be able to serve ads. It depends Check the attribute's related article to understand if you need to submit this attribute for your products. ![]() Sep 21, 2014 Google is not what you think it is. A List Of Products Larry Page Has Google Working On Other Than Search, Such As Spoons. Google Fiber offers super fast Internet. With our high performance Network Box or Google Wifi. Available in all areas. Pricing and products may vary. Review the Top Products, Restaurants & Stores in the US for Free! Product Testing US Have the Latest Gadgets, Games, Home, Beauty, Baby, & Fitness Products. ![]() ![]() Discover all the latest about our products, technology, and Google culture on our official blog. Don’t include promotional text like 'free shipping,' all capital letters. Price Specification. Optional for all other products Google-defined product. Sometimes the requirements change depending on which country you're advertising in. Optional You can submit this attribute if you want to help boost your ad's performance. Attributes Common product categories Group Attribute name Apparel & accessories Media (books, movies, musical recordings) Software Variant products All other product types Click the name of an attribute to view full details, including more information about the minimum requirements, best practices, and examples. Attribute Format Minimum requirements at a glance Required Your product’s unique identifier Example A2B4 Syntax Max 50 characters Schema.org property Product.sku • Use a unique value for each product. Use the product's SKU where possible • Keep the ID the same when updating your data • Use only valid unicode characters. Attribute Format Minimum requirements at a glance Required (For all new products, except movies, books, and musical recording brands) Optional for all other products Your product’s brand name Example Google Syntax Max 70 characters Schema.org property Product.brand • Provide the brand name of the product generally recognized by consumers • Only provide your store name as the brand in case you manufacture the product, or your product falls into a generic brand category. For example, you could submit your store name as the brand if you sell white label products or customized jewelry • If you don't have a brand to provide, don't provide a value. Attribute Format Minimum requirements at a glance Required Your product’s condition Example new Supported values • new Brand new, original, unopened packaging • refurbished Professionally restored to working order, comes with a warranty, may or may not have the original packaging • used Previously used, original packaging opened or missing Schema.org property Offer.itemCondition Required Indicate a product includes sexually suggestive content Example yes Supported values • yes • no • Submit yes if this individual product contains nudity or sexually suggestive content. If you don't submit the attribute, the default is no. • If your website generally targets an adult audience and contains adult-oriented content with or without nudity, navigate to to your Merchant Center account, open General Settings, and check the box next to “This site contains adult products as defined by our policy.” If you check the box, you don't need to submit the adult attribute for individual products. Required (For multipack products in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US) Optional for all other products and target countries The number of identical products sold within a merchant-defined multipack Example 6 Syntax Integer, greater than 1 (multipacks cannot contain 1 product) • Submit this attribute if you defined a custom group of identical products and are selling them as a single unit of sale. For example, you're selling 6 bars of soap together • Submit the number of products in your multipack. Attribute Format Minimum requirements at a glance Required (Available for the US only) Your product’s sales tax rate in percent Example US:CA:5.00:y Syntax tax uses 4 sub-attributes: • rate (required) Tax rate as a percentage • country (optional) ISO 3166 country code • region or postal_code or location_id (optional) • tax_ship (optional) Specify if you charge tax on shipping.
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